[vc_row][vc_column reveal_effect=”fadeIn” reveal_duration=”0.7″ reveal_delay=”0.1″][lab_heading title_tag=”H1″ title=”ABOUT PROF. NIYATI MEHTA”][/lab_heading][/vc_column][/vc_row][vc_row][vc_column][vc_tta_tour shape=”square” spacing=”2″ active_section=”1″][vc_tta_section title=”ABOUT ME” tab_id=”about-niyati”][vc_row_inner css=”.vc_custom_1622703458402{margin: 10px !important;}”][vc_column_inner][vc_column_text]
PROF. NIYATI MEHTA
Digital, Communication & Behavioral Design Nudge Consultant
Overview
As a passionate designer, I’ve always desired to amalgamate my design skills with my passion for impacting the world. Good design can change the world for the better when bound together with ethics, values, experiences, and cultural elements.
It has always been my passion to keep my cultural identity alive while being exceptionally interested in the diverse cultures across the globe. I believe empathy is a value system that must be embedded in our educational system. Therefore as a professor, I always encourage my students to be empathetic listeners, learn from shared experiences leading them to develop an anti-bias mindset.
I would describe my forte being Interdisciplinary teaching as I have a knack for using my teachings and assignments so that it is effortless yet insightful for my students to put theory to practice in everyday real-life experiences and scenarios. This sparks self-reflection while makes learning fun for the students and hopefully inspires a lasting change from within.
PROFESSOR
- Professor of Design at New York City Universities and Colleges (CUNY & SUNY).
- Extensive experience with communication design in the USA and globally across continents including Asia, and Europe.
- Extensive experience as a behavioral visual designer and one of the foremost proponents of the nudging technique especially amongst the infants to young adult age group.
FOUNDER
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1622703478619{margin: 10px !important;}”][vc_column_inner width=”1/4″][vc_single_image image=”5003″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]Principal Designer of New Modality Behavioural Design Consultants
An initiative that propagates nudge/behavioral design initiatives.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1622703497926{margin: 10px !important;}”][vc_column_inner width=”1/4″][vc_single_image image=”5004″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]Nudging for Kids; an initiative of New Modality Behavioural Design Consultants.
A multi-national blog online publication regarding visual designs enhancing child behavior and nudging.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”EXPERIENCE” tab_id=”experience”][vc_row_inner css=”.vc_custom_1622703520034{margin: 10px !important;}”][vc_column_inner][vc_column_text]
Creativity for Society
Harnessing technology to impact behavior
Anti-Racism with anti-bias approach Education Toolkit/ Picturebook
2020
Co-authored The Kaleidoscope of Human Color, an educational toolkit for children to understand and appreciate the diversity of skin hues around them through insightful examples(in process of publishing)
- It attempts to guide the narrative of human color from an early age to avoid bias formation.
- The flashcards contain compelling visual cues, inspiring playtime activities, and insightful dialogue to engage children from 0-9 years of age.
- The idea is to introduce human skin tonalities to children using elements from our natural environment.
Fighting Type 1 Diabetes in Children, Cremona Hospital, Italy
2019 – Work in Progress
At Cremona Hospital in Italy, we are underway on a project that through cutting-edge cellular technology will enable gamification to impact child behavior positively and help control and stimulate their thought processes. This will work to serve timely reminders to children to consume their medicine. The mobile application works in a way where once the child has taken his or her diabetes medicine, the parents get a notification in whichever corner of the globe they may be. Steps that harnessed visuals to bring about positive social innovation.
2018
(a) “Nand Ghar” Western and Northwestern India
A Corporate Social Responsibility activity by the government of India in which we applied visual design, combined with cognitive psychology to bring about social innovation.
(b) Muktagan , Municipality Schools (NGO) Mumbai, India
A project that generated the application of psychology, behavioral economics, and design targeting to improve “anger management” and “name-calling” in grade 6/7 in the municipal school for underprivileged children. An illustration of how directed and defaulted visual cues trigger the impact of a behavior change.
(c) Panthawada, Taluka Dantiwada, Banas Kantha, Western rural India
A project which involved creating and developing visuals towards improving cleanliness and living conditions for villagers. Designed visual nudges, which directed villagers to keep the surrounding clean, thereby proving that art and graphic design is an impactful tool when combined with psychology.
Creativity for Sustainability
Steps that harnessed visuals to promote sanitary choice architecture
Hand washing (Hygiene) Yuvaneshtham / Earth Institute, Columbia University, NY
2017
The principal author behind the nudging proposal that promoted and designed choice architecture regarding water and sanitation in rural India to improve hygiene conditions, reduce absenteeism and increase in the attendance of girls participating in economic centric activities.
Creativity for a Hospitable Environment
Steps that harnessed visuals for Campus planning activities and facilities
Campus Planning & Facilities, Lehman College, Bronx, NY
2017 – Present
By creating visual graphics for the garbage bins in cafeterias towards recycling awareness, and having a cleaner environment, we motivated students directing them towards sustainability. The project was not only about designing nudges but taking charge of the overall spectrum including the correct and clever placement of the messages. This step was taken with varying degrees of success after the more conventional emails, posters, and fliers were initially unsuccessfully sent out.
IT & Computer Department, Lehman 360
Lehman 360 is a revolutionary approach to use the college mobile-based application to help students find their way around the many different, activities, buildings, and individuals across the campus. Lehman 360 and its usage was also encouraged in thought-provoking ways using visually designed nudges to encourage students to download it. The app was also used as a medium to motivate students to enroll for 15 credits at a time and hence help them achieve a timely graduation.
Creativity to Promote Wellness
Visuals that help transform emotion
Facilitating general mood alleviation and easy directional understanding at Aditya Birla Memorial Hospital, Pune, India
2019- Work in Progress
Bringing alive a hospital through visuals that better facilitate directional understanding and wellbeing is what our task at the globally renowned Aditya Birla Memorial Hospital is all about.
As things stand this is currently a ‘work in progress’ project that will run well into 2020.
Nudging for Kids – BLOG
An Initiative by New Modality Behavioural Design Consultants
Founder, director, and principal designer at Nudging for Kids (NFK) an initiate by New Modality Behavioural Design Consultants. NFK designs attractive, cost-effective, hands-on creative visual solutions and tips that positively influence behavior amongst children and adults alike. To know more do visit www.nudgingforkids.com
Creativity to Create
Designer by choice, Skill, and Design
2016 – present
Faro, Mumbai, India
December 2018 – Present
Faro is a premium chocolate brand that promises to bring a decadent indulgence to your palate. The packaging and identity is funky, fun and all sorts of quirky much like the chocolate in it.
Cereal Pop Cafe, Mumbai, India
July 2018
A DIY cereal solution that the world has been craving for is now an actual thing. Our designs illustrated ease and a sense of customization for the viewer which is what the brand is all about.
The GlamBar Salon & Spa, Mumbai, India
April 2018
The glam bar is a unisex salon in Mumbai which has multiple outlets across the city. The design direction for all its creatives was simply to accent and enhance the glamorous through muted shades and vivid textures.
Toniq Beauty, Mumbai, India
January 2018
Even the best makeup needs the best application and that’s what tonic beauty is all about. Designs for tonic beauty call out to girls & women alike who wake up every morning in the quest of achieving perfection in everything they do include their make-up.
Akina’s Creme Bar, Chandigarh, India
September 2017
Akina’s Creme Bar in Chandigarh is a project on which we worked remotely to bring about a fun identity and help it stand out from the multitude of other such cafes. Inviting colorful fun and contemporary is how we describe the design direction.
Happy Faces, Mumbai, India
August 2017
A fun, innovative & and educational brand started especially for kids & young adults! We designed their Brand Identity design to react that learning can be fun too. A conscious effort to move away from the mundane onto something that kids will enjoy learning from.
The Brownie Therapy, Mumbai, India
July 2017
The world loves a brownie almost as much as it appreciated different brownie flavors. The packaging design route for The Brownie Therapy is colorful inviting enigmatic and reects in no uncertain measure. The sheer variety that they have on offer.
The Superfoodz Kitchen, Mumbai, India
October 2016
A young and aspiring Indian Delivery Kitchen which visions to help people eat healthily & think nutritious. Fun quirky and youth provocative designs that call out to an age group that understands the value of nutritious food on the go.
Envie Simaya, LA
September 2016
An Indian inspired US-based jewelry brand which resonates with classical as well as contemporary cuts & pieces. Deep dark hues that help jewelry pieces and the models seem ethereal and resplendent in Envie Simaya Jewellery.
The Lemony Shack
August 2016
The Lemony Shack, A fun brand that focuses on selling soul food & desserts to its customers. Once again the design direction is fun, vivacious, and attractive with color patterns & illustrations that entice the millennial to order.
2006 – 2015
Since 2006 I have been given the opportunity by several esteemed clientele to paint the picture to their story. My work in design includes branding the next look and feel of many different companies, titular book covers for various publishers, and even working as the lead designer for several nonprofit schools and organizations.
(Partial List) Visual Design Clients, acting as Lead Designer, Designer, or Creative Director (profit): TUMI, Lutz and Patmos, Jack and Jill, Rose Publishing, Rachael Ray, Amscan, Readers Digest, Pearson Education, Simon and Schuster, Vakils Publishing, Navneet Publication, Embassy Book Distributors. Hindu textiles, Laxmi textiles, Fab India (India)
(Partial List) Visual Design Clients, acting as Lead Designer, Designer or Creative Director (non-profit): Alcott Montessori School, Darien Middle School, Lehman College (NYC), Greenburg Nature Center, Manhattanville Kids Center.
Jan 2005 – July 2008
Lam Design, Pleasantville, NY
Representative Visual Design Clients, acting as Junior Designer:
Dixie, Lysol, Readers Digest, Post Cereals
1993 – 1997, 2011- 2014
Shraddha (Mumbai, India)
NGO for mentally challenged children. Conceived and designed graphics support and educational materials.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”EDUCATION” tab_id=”education”][vc_row_inner css=”.vc_custom_1622703542879{margin: 10px !important;}”][vc_column_inner][vc_column_text]
Pratt Institute, New York, NY
2011
Master of Science in Communications Design, Concentration: Digital Design
Manhattanville College, Purchase, NY
2007
Bachelor of Fine Arts in Visual Communication Design Graduated Suma Cum Lade Major: Graphic Design and Minor: Art History
Parsons School of Design, New York, NY
2000
Graphic Design Courses
Westchester Community College, Valhalla, NY
2000
AAS Degree in Visual Arts
Rachana Sansad Polytechnic, Mumbai, India
1992
Diploma in Textile Design, Pattern Design Major Graduated Honors
Sydenham College of Commerce Mumbai, India
1991
Bachelors of Business Administration, Concentration Marketing, and Advertising Graduated Distinction & honors[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”TEACHING” tab_id=”teaching”][vc_row_inner css=”.vc_custom_1622703563580{margin: 10px !important;}”][vc_column_inner][vc_column_text]
Teaching Design. By Design.
Effective learning starts with learner(student) relevance, and every subject/topic can prove valuable once a student sees a connection between the content and their life The ability to see my students reflect, critique, debate, and rethink society and the world in which they live; and endeavor to understand design to accommodate needs, perception and behavior is truly my strongest achievement as an educator.
Lehman College, Bronx, NY
2014 Fall – present
FRESHMAN YEAR SEMINAR – ADJUNCT INSTRUCTOR
Courses: Freshman Seminar (Incorporating Liberal Art Education with Behavioral Visual Design) helping students visualize a problem; develop nudges, the ability to research, and the techniques of application. This course is an introduction for students stepping into the world of Liberal art education and as a professor, it is part of my responsibility to understand the forte of the student and individually help him or her to combine that forte with this course in liberal art education through behavioral economics and nudge psychology.
2018 Spring Semesters only – present
LEH 300 –DESIGN FOR SOCIAL INNOVATION AND BEHAVIORAL NUDGE DESIGN
Courses: Combining design with psychology and behavioral economics and how to design, visual graphics can be designed, created to improve the way the target audience can perceive and react. The class concentrates on interactive design for real-world problems in its own environment and sustainable solutions.
Nassau Community College, Long Island, NY
2012 Spring – Present
ART AND GRAPHIC DESIGN DEPARTMENT ADJUNCT PROFESSOR
Courses: Graphic Design1, Graphic Design 2, Graphic Design 3, Computer Illustration, Advertising Art with a focus on Social Media and branding, Typography Beginners and Intermediate, Indesign (Intermediate to advance), Digital Design (Advanced Photoshop).
Queensborough Community College, Queens, NY
2020 Spring – Present
ART AND GRAPHIC DESIGN DEPARTMENT ADJUNCT PROFESSOR
Courses: Advertising Design & Layout, Design for Desktop Publishing
New York City College of Technology, Brooklyn, NY
2009 Spring – 2018 Spring
COMMUNICATION DESIGN DEPARTMENT ADJUNCT PROFESSOR
Courses: Publication Media (Digital Publishing Suite), Communication Design, Advertising Design, Graphic Design Principals 2, and Typography
Lehman College, Bronx, NY
2011 – 2016 Fall
CONTINUING EDUCATION AND PROFESSIONAL STUDIES FOR LEHMAN 360, IT, WEB & GRAPHICS PROGRAM COORDINATOR
Creation and development of curriculum, policies, and system, hiring faculty, student recruitment and advisement, planning and supervising the software in the classroom, managing the department, course scheduling, attend conferences, participate in workshops and conduct and organize the seminars, design promotional materials, outreach and, publicity.
Lehman College, New York, NY
2010 Fall – 2015 Fall
CONTINUING EDUCATION AND PROFESSIONAL STUDIES FOR IT, WEB & GRAPHICS VISITING INSTRUCTOR
Courses: Basic and Advance Mac, Web Design 1, Typography, Portfolio Review, Interactive Design (User Experience), Design Concepts
Fashion Institute of Technology, New York, NY
2012 Fall – 2014 Fall
COMMUNICATION DESIGN & GRAPHIC ARTS DEPARTMENT ADJUNCT INSTRUCTOR
Courses: Digital Graphics, Computer Illustration
Manhattanville College, Purchase, NY
2013 Spring – 2015 Spring
VISUAL ARTS DEPARTMENT ADJUNCT FACULTY
Courses: Computer Graphics 1 & 2
New York Institute of Technology, Long Island, NY
2014 Fall
GRAPHIC DESIGN DEPARTMENT ADJUNCT FACULTY
Courses: Advertising Design Problems, Graphic Design 3
Bronx Community College (College Now), Bronx, NY
2013 Spring – 2014 Fall
COLLEGE CREDITS FOR HIGH SCHOOL STUDENTS: ARTS DEPARTMENT VISITING INSTRUCTOR
Courses: Basic & Advanced Photoshop
Rockland Community College, Suffren, NY
2011 Spring – 2012 Fall
VISUAL GRAPHIC DESIGN DEPARTMENT ADJUNCT PROFESSOR
Courses: Digital Art and Design, Graphic Design
Pratt Institute, New York, NY
2009 – 2013 Spring
CONTINUING EDUCATION VISITING INSTRUCTOR
Courses: Basic & Advance Typography, Editorial Design
Design Media Institution, Mumbai, India
2009 – present summers only
COMPUTER PROGRAM DEPARTMENT PROGRAM INSTRUCTOR
Courses: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, After Effects, Portfolio review, Development of digital designs courses and Designing and creating curriculums for certificate and accelerated degree courses.
Sophia College, Mumbai, India
1994-1997
Workshops: Textile Design, Foundation Course, and Pattern Design
Abha Art Examination Centre, Mumbai, India
1991-1994
Courses: Drawing, Freehand Design, Nature Drawing, Memory Drawing, Still life, Black & White, Introductory Art History Course. Teaching art to Middle and high school children’s. Mural Paintings, Color Theory[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”SKILL” tab_id=”skill”][vc_row_inner css=”.vc_custom_1622703615004{margin: 10px !important;}”][vc_column_inner][vc_column_text]
Creative and Behavioural Design Skills:
Hand and Digital illustrations, 2D design, 3D Design, Conceptual Design Application, Visual solutions and Psychology of Design, Design Thinking, Critical Thinking, Trend Awareness, Behavior design, Cognitive psychology, Photography, Nudge Behavioral Psychology. UI and UX Design.
Softwares:
Adobe Suite (Photoshop, Illustrator, InDesign, Animate, Dreamweaver, Acrobat Pro, Fresco)[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”PUBLICATIONS” tab_id=”publications”][vc_row_inner css=”.vc_custom_1622703626760{margin: 10px !important;}”][vc_column_inner][vc_column_text]
Publication, Awards, and Activities
#PCBS2019_Prague Conference on Behavioral Science
Spring 2019
Subject: “Making The Familiar Strange”
Paper being Published and Presenting: Application of Visual Design by college students offers a unique spectrum of situation to study human behavior. How college student designed and applied visuals to impart knowledge and effective use of contraceptive measures to prevent many daily hazards. Today it remains unclear but how visual choices through location, proximity, salience enhances the impact of the behavior to positive psychological action
International Journal of Art & Humanities
Spring 2017
Vol. 3 No. 1
Behavioral Science: How Graphically Designed Visual Sustainable Nudges Shape Behavior to Reduce Electricity Consumption
http://ijah.cgrd.org/index.php/54-contact/98-vol-3-no-1-february-2017
MENTORING, AIGA
Fall 2015 Design mentoring high school student from School of Art and Design, New York
READ AHEAD
Fall 2017
Reading to elementary school child to improve and initiate interest
Presentation & Lectures:
ICETIC (Innovation and Creative Education and Teaching International Conference, Badajoz, Spain (keynote speaker) June 2018
Creating a dialogue between innovation and education through visual nudges
Design for Social Innovation
Design enhancing the Business Strategy, Lisbon, Portugal (Workshop), Nudge Portugal
June 2018
Women Entrepreneurs League, Mumbai, India
Jan 2018
How to improve creativity and lateral thinking through innovation in education- habitual practices
Indian Merchant Chambers, Women Business Organization, Mumbai, India
Dec 2017
How to improve creativity and lateral thinking through innovation in education- behavioral practices
Wink Nudge Conference, Utrecht University, Amsterdam, Netherlands
June 2017
Nudge Behavioral Design
Visual Demonstration
Colloquium 3.3: Parsons Integrated Design, New York, NY
Feb 2017
DESIGN INCUBATION CENTER
“Nudge Behavioral Design”
Light Switch Nudge (Visual Solution)
Parsons School of Design/ISDI Mumbai, India
August 2015
“Nudge Behavioral Design” (Sustainable Design)
“Visual Communication Design” (Design can impact the way we think and behave)
“Typography as Image”
“Graphic Design as a Career”
Lehman College, Bronx, NY
October 2014
CUNY Board of Directors
Visual Design to Nudge Human Behavior, how Lehman college grappling with full load enrollment, recycling, clean cafeteria and nancial issues were targeted with possible visual solutions to be applied.
Alcott Montessori Schools, Ardsley
October 2014
Design to Nudge Human Behavior NY
Rachana Sansad Design School, Mumbai, India
January 2014
“Designer must let their Design Talk Visually.”
Rachana Sansad Design School, Mumbai, India
August 2013
“Common Aspects of Design and Visual Thinking”
Lehman College Continuing Education & Professional studies, Bronx, NY
Spring 2011
“Graphic Design for Todays Job Market”
St Francis School of Art & Design, Borivali, Mumbai India
Summer 2010 & 2011
“How Design Social Impact”[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”PRESENTATIONS” tab_id=”presentations”][vc_row_inner css=”.vc_custom_1622703641988{margin: 10px !important;}”][vc_column_inner][vc_column_text]
ICETIC (Innovation and Creative Education and Teaching International Conference, Badajoz, Spain (keynote speaker)
June 2018
Creating a dialogue between innovation and education through visual nudges
Design for Social Innovation
Design enhancing the Business Strategy, Lisbon, Portugal (Workshop), Nudge Portugal June 2018
Wink Nudge Conference, Utrecht University, Amsterdam, Netherlands
June 2017
Nudge Behavioral Design
Visual Demonstration
Colloquium 3.3: Parsons Integrated Design, New York, NY
Feb 2017
DESIGN INCUBATION CENTER
Nudge Behavioral Design
Light Switch Nudge (Visual Solution)
Parsons School of Design/ISDI Mumbai, India
August 2015
Nudge Behavioral Design (Sustainable Design)
Visual Communication Design (Design can impact the way we think and behave)
Typography as Image
Graphic Design as a Career
Lehman College, Bronx, NY
October 2014
CUNY Board of Directors
Visual Design to Nudge Human Behavior, how Lehman college grappling with full load enrollment, recycling, clean cafeteria and financial issues were targeted with possible visual solutions to be applied.
Alcott Montessori Schools, Ardsley
October 2014
Design to Nudge Human Behavior NY
Rachana Sansad Design School, Mumbai, India
January 2014
Designer must let their Design Talk Visually.
Rachana Sansad Design School, Mumbai, India
August 2013
Common Aspects of Design and Visual Thinking
Lehman College Continuing Education & Professional studies, Bronx, NY
Spring 2011
Graphic Design for Todays Job Market
Parsons School of Design, Mumbai, India
August 2015
Visual Creation for Nudges
Rachana Sansad Design School, Mumbai, India
August 2013
A Process Towards Design Thinking
Exhibitions
Thesis Show Pratt Institute, New York
Spring 2012
Design Thinking- A Way of Choosing to Solve Problems for Children
Multiple Views Rockland, NY
Spring 2012
The Natural Environment
Graphic Design Senior Exhibit, Manhattanville Art Gallery, Purchase, NY
Spring 2006, Fall 2008
Type as image,
Manhattanville Gallery, Purchase, NY
June 2005
3D work
Rachana Sansad, Mumbai India
Fall 1993
Certificate of Excellence Award
Rachana Sansad Art Gallery, Mumbai India
Summer 1992 -1993 and Fall 1995
Textile Patterns, Group Exhibit[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”AFFILIATIONS” tab_id=”affiliations”][vc_row_inner css=”.vc_custom_1622703655815{margin: 10px !important;}”][vc_column_inner][vc_column_text]THE APPLIED BEHAVIORAL ECONOMICS PROJECT GROUP
2014 – present
London Behavioral Economics Group
2014 – present
AIGA (American Institute of Graphic Design)
2008 – present
CAA (College of Art Association)
2013 – present
TDC (Type Directors Club)
2008 – present
CPDF (Children’s Publishing Design Forum)
2013 – present
Westchester STEAM Education
2015 – present[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tta_section][/vc_tta_tour][/vc_column][/vc_row]