[vc_row full_width=”stretch_row_content_no_spaces”][vc_column][vc_row_inner][vc_column_inner][vc_empty_space height=”20px”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_single_image image=”4317″ img_size=”full” css=”.vc_custom_1621945031547{margin-top: 10px !important;padding-top: 10px !important;}”][/vc_column][vc_column width=”3/4″][lab_heading title=”NIYATI MEHTA” el_class=”pinkln_title”][/lab_heading][vc_column_text]New York-based Niyati Mehta is Co-Founder and a President of New Modality LLC, a behavioral consulting group and a parent company for Nudging For Kids. As a visual-nudge behavioral designer, her focus is on offering sustainable, strategic social/educational, positive nudge solutions to clients seeking positive behavioral change. Her approach to creativity combines right-brained creative problem-solving with left-brained strategic and sequence thinking.

She is a freelance Graphic Designer, Creative Art Director, and Design Educator. New Modality along with behavioral designs continues to offer strategic solutions to clients branding, digital and design problems.

She is currently an Adjunct Professor in the CUNY (Lehman College – Bronx) and SUNY (Nassau Community College-Long Island) in New York City.

Niyati holds an MS in Communications Design from Pratt Institute, BBA in Business from Sydenham College (India), and Certificate Behavioral Nudge Design from Denmark.[/vc_column_text][vc_gallery type=”image_grid” images=”4319,4318″ img_size=”full” onclick=””][/vc_column][/vc_row][vc_row css=”.vc_custom_1621955149812{background-color: #03036b !important;}”][vc_column][vc_row_inner][vc_column_inner width=”1/5″][/vc_column_inner][vc_column_inner width=”1/5″][/vc_column_inner][vc_column_inner width=”1/5″][vc_custom_heading text=”AFFILIATIONS” font_container=”tag:h2|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css=”.vc_custom_1622714235163{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 2px !important;border-left-width: 0px !important;border-left-color: #b429a9 !important;border-left-style: solid !important;border-right-color: #b429a9 !important;border-right-style: solid !important;border-top-color: #b429a9 !important;border-top-style: solid !important;border-bottom-color: #b429a9 !important;border-bottom-style: solid !important;}”][/vc_column_inner][vc_column_inner width=”1/5″][/vc_column_inner][vc_column_inner width=”1/5″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1621956089572{background-color: #03036b !important;}”][vc_column width=”1/5″ css=”.vc_custom_1622078854093{margin-top: 10px !important;margin-bottom: 10px !important;border-top-width: 0px !important;border-right-width: 2px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;border-left-color: #ffffff !important;border-left-style: solid !important;border-right-color: #ffffff !important;border-right-style: solid !important;border-top-color: #ffffff !important;border-top-style: solid !important;border-bottom-color: #ffffff !important;border-bottom-style: solid !important;}”][vc_custom_heading text=”WESTCHESTER
STEAM
EDUCATION” font_container=”tag:h4|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css=”.vc_custom_1622714065259{margin-top: 0px !important;margin-right: 5px !important;margin-bottom: 10px !important;margin-left: 5px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}”][/vc_column][vc_column width=”1/5″ css=”.vc_custom_1622078948244{margin-top: 10px !important;margin-bottom: 10px !important;border-right-width: 2px !important;border-right-color: #ffffff !important;border-right-style: solid !important;}”][vc_custom_heading text=”London
Behavioral
Economics Group” font_container=”tag:h4|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css=”.vc_custom_1622714080189{margin-top: 0px !important;margin-right: 5px !important;margin-bottom: 10px !important;margin-left: 5px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}”][/vc_column][vc_column width=”1/5″ css=”.vc_custom_1622078957118{margin-top: 10px !important;margin-bottom: 10px !important;border-right-width: 2px !important;border-right-color: #ffffff !important;border-right-style: solid !important;}”][vc_custom_heading text=”The Applied
Behavioral
Economics
Project Group” font_container=”tag:h4|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css=”.vc_custom_1622714088363{margin-top: 0px !important;margin-right: 5px !important;margin-bottom: 10px !important;margin-left: 5px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}”][/vc_column][vc_column width=”1/5″ css=”.vc_custom_1622078984084{margin-top: 10px !important;margin-bottom: 10px !important;border-right-width: 2px !important;border-right-color: #ffffff !important;border-right-style: solid !important;}”][vc_custom_heading text=”College
of arts
association” font_container=”tag:h4|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css=”.vc_custom_1622714095741{margin-top: 0px !important;margin-right: 5px !important;margin-bottom: 10px !important;margin-left: 5px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}”][/vc_column][vc_column width=”1/5″ css=”.vc_custom_1622078997730{margin-top: 10px !important;margin-bottom: 10px !important;}”][vc_custom_heading text=”Coding Group” font_container=”tag:h4|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css=”.vc_custom_1622714113115{margin-top: 0px !important;margin-right: 5px !important;margin-bottom: 10px !important;margin-left: 5px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}”][/vc_column][/vc_row][vc_row css=”.vc_custom_1621997574030{margin-top: 30px !important;}”][vc_column width=”1/3″][vc_column_text css=”.vc_custom_1622078724518{margin-top: 20px !important;margin-left: 40px !important;}”]

RESEARCH

STRATEGY

DESIGN

INNOVATION

DIRECTING

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Extensive experience in “Communication and Behavioral Design” in U.S. and internationally.

• Team leader and creative director of nudge/behavioral design initiatives.
• Co-founder of a multi-national marketing agency of an online publication regarding child behavior and nudging.’Professor of Design at New York colleges and universities.
• Co-founder of New Modality, a parent entity for Nudging For Kids, which employs visual design to facilitate desired behavior change and positive long-term habit formation among children.
• Guest speaker of Graphic Visual Design and Behavioral Design in Colleges, Colloquiums and U.S national and international Conferences.

[/vc_column_text][/vc_column][/vc_row][vc_row content_placement=”top”][vc_column width=”1/3″][vc_single_image image=”5079″ img_size=”full” alignment=”center” onclick=”custom_link” link=”https://www.niyatimehtanyc.com/new-modality/”][vc_column_text el_class=”home_col_wrapper”]

[/vc_column_text][vc_column_text]New Modality is a New York-based Behavioral and Visual Design consultancy dedicated to improving experiences by creating better choices which lead to sustainable behavior.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”5080″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https://www.nudgingforkids.com/”][vc_column_text el_class=”home_col_wrapper”]

[/vc_column_text][vc_column_text]A nudge is merely a gentle push in the right direction offering an alternate choice without coercion. The efficacy of a nudge is purely based on motivating compliant behavior rather than promoting punishment.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”5078″ img_size=”full” alignment=”center” onclick=”custom_link” link=”https://www.niyatimehtanyc.com/professional-work/”][vc_column_text el_class=”home_col_wrapper”]

[/vc_column_text][vc_column_text]Niyati Mehta is a Communication Designer, Digital Designer, Strategist, and a Graphic and Behavioral Design Adjunct Professor at Nassau Community College and Lehman College in New York City.[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1622701491086{margin-top: 20px !important;}”][vc_column css=”.vc_custom_1622701472855{background-color: #e0e0e0 !important;}”][vc_custom_heading text=”Encouraging Good Behaviour Using Simple Graphics” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes”][vc_column_text]

The use of graphics reduces repetitions and can nudge kids to form habits.

[/vc_column_text][vc_video link=”https://vimeo.com/311612310″ el_width=”90″ align=”center”][/vc_column][/vc_row][vc_row css=”.vc_custom_1622709484409{margin-top: 20px !important;}”][vc_column][vc_row_inner][vc_column_inner][vc_text_separator title=”EVENTS” color=”black” border_width=”2″ css=”.vc_custom_1622713290895{margin-top: 30px !important;}”][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_icon type=”fontawesome” icon_fontawesome=”fas fa-users” align=”right”][/vc_column_inner][vc_column_inner width=”1/4″][vc_custom_heading text=”EXHIBITIONS” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes” css=”.vc_custom_1622712910701{margin-top: 20px !important;}”][/vc_column_inner][vc_column_inner width=”1/4″][vc_icon type=”fontawesome” icon_fontawesome=”fas fa-school” align=”right”][/vc_column_inner][vc_column_inner width=”1/4″][vc_custom_heading text=”LECTURES” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes” css=”.vc_custom_1622712969508{margin-top: 20px !important;}”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][cool-timeline layout=”horizontal” show-posts=”5″ order=”DESC” date-format=”Y” icons=”YES”][/vc_column][/vc_row]